Database Intelligence
Dormant but Viable
61%
Paused, not dead — timing or budget issue
Genuinely Dead
18%
Wrong ICP, churned market, out of business · 21% no response yet
Timing Signals
47
Leads with a specific resurface date captured
ICP Reclassified
23
Leads whose profile has changed significantly
Sentiment Distribution
Across all 193 responded conversations · all campaigns
Positive / interested
38% · 73
Timing issue
25% · 48
Needs nurturing
17% · 33
Disqualified
20% · 39
Disqualification Reasons
Why leads said no · 38 negative responses across all campaigns
Signed with competitor22
Not target market8
Volume too low5
Out of business3
Competitor Intelligence
Named by leads who went elsewhere · across all campaigns · verbatim captures
Resurface Queue
Leads with a specific "come back" window · all campaigns
Product & Messaging Feedback
Unsolicited feedback captured from conversations · patterns across all campaigns
Non-Target Market Leads
Leads who self-identified as outside your ICP · recommended database actions
Missing Product Fit
Product or channel gaps mentioned as blockers · wired from conversation threads
Negative response flags — action required
16 conversations flagged for client review · of 38 total negative responses · may indicate bad sales behaviour, data quality issues, or operational problems
Competitor Signed
8
Leads who signed with a named competitor. Review if your team already knew — if so, why were they in the campaign?
→ CRM hygiene · Update closed lost
Bad Sales Experience
3
Leads who referenced a negative prior experience with the client's team. Requires manager review of original interaction.
→ Manager review · Sales coaching
Wrong Person Contacted
5
Leads who indicated the contact data was wrong — person left, role changed, or business no longer exists.
→ Remove from DB · Enrich data